Updated: March 30, 2023
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by Mykola Hezhoian
Tech Expert & Writer
488 resolved issues

If I create an ad or boost a post on Instagram does it add my Instagram store to the post?

Like a sponsored ad or do I have to do that through the Facebook ad creator?

Hello, thank you for using Howly. I’ll be happy to help you out! May I ask your name?

Customer Replay


Nice to meet you, *****!
You need to add the link to your shop on the ad if you want people to go to your page after they press on it if I understood your question correctly.

Customer Replay

And I can create that ad through my Instagram business profile?


You need to create this ad thru the Facebook profile in the Manager ad option on the Facebook page.

Customer Replay

Ok so those boosted posts on Instagram aren’t actually ads?

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Do you boost them in the Instagram settings?

Customer Replay

They call them ads
but when I do research they want you to use Facebook ads manager
ir meta now
my Facebook and Instagram are linked but I barely use facebook

Yes, it's kind of different, Boost will mean it will show more options in more searches, what ads it's advertising with some product or URL to the shop in or out of Instagram.

Customer Replay

so when I see sponsored ads they are made through the meta ad manager?

How to create Instagram ads in Ads Manager
To select Instagram as a placement for your ads:
Go to Ads Manager. Here is the link - https://www.facebook.com/business/help/148723649153231
There is the button Create ad.

  1. Select Create.
  2. Choose an objective that supports Instagram as an ad placement.
  3. Select Continue.
  4. Fill in the details for your ad set.
  5. At the placements section, you can select Manual placements and select Instagram to have your ads appear on Instagram. If you select automatic placements, your ad will run across a variety of Facebook placements, including Instagram to give you the best value for your ads.
  6. Select Continue.
    Or the other option is to use the Facebook Manager ads and choose to connect this ad to your Instagram at the end of setting the ad.
Customer Replay

ok I’ll give it a try. Too old for this shit
i have the Facebook business ads set up through my business page. I’ll use that and try and make one

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I understand give it a try there is not that hard that seems too, you can try to do this on the Facebook manager.


Customer Replay

is the Facebook manager and meta ads manager the same thing?

You can choose the Url in this section and you need to add your Instagram profile in this section.
Yes, kidna it is.

Customer Replay

ok I’ll give it a try. Thanks

You are welcome!
Do you have any additional questions I can help you with?

Customer Replay

Not right now.

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