Updated: April 04, 2023
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by Samanta Jones
Tech Expert & Writer
498 resolved issues

I am getting an error when trying to create a custom audience

Hello, thank you for using Howly. I’ll be happy to help you out! May I ask your name?

Customer Replay


Nice to meet you, *****!
FB ads, correct?


Customer Replay

yes. sorry

Ok, what type of error do you get?

Customer Replay

I am starting in either Meta Business Suite or Ad Manager from my business profile...then when I select auidence it sends me to my ads manager in my personal profile. then says I need to connect to a business. when I do that it says "cant connect....
taking a screenshot now...

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Ok, I'll wait for it there!

Customer Replay

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Got it
Ok, to solve this problem you need to create a new Ad Account in your Business Manager.
There are no other fixes from FB right now. It's a common issue, but the only way to solve it - create a new Ad Account
Click here to do it - https://business.facebook.com/settings/ad-accounts

Customer Replay

new ad account within which profile?

Your Business profile
Then try to connect again, the problem should be fixed
Keep me posted.

Customer Replay

I set up the account. and now it says I cant create a custom audience until several weeks of following policies.
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In that case, all you can do is wait a week or two before Facebook will take off this limit
Usually, one week is enough for them

Customer Replay

thanks for your help.

You too!
I’m glad I was able to get that sorted out for you. Is there anything else I can assist you with today?

Customer Replay

should i use ad manager from the business profile page or from the new meta business suite?

I recommend using it from the meta business suite. But in fact, they are almost identical
So, you can choose what is more comfortable for you

Customer Replay

ok thanks.

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I am so pleased to see your issue got resolved!

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