We are living in a world of connections. People travel around to different places, businesses are run internationally, and of course, we can connect to other people in any corner of the world. Today, there is a growing trend of learning new languages. And people look for different effective ways to succeed. We also see a rise in the trends of education apps in recent times.
But language learning can be complex, and the process can become tiresome. Luckily, there are lots of language-learning apps that make the process of language learning fun and easy. These apps are easy to use and can generate much profit for owners.
One example of such an app is Duolingo. The popular language learning app, founded in 2011, has over 500 million global downloads and is the top language app on the App Store and Google Play. It has 40 million active users and offers 38 languages for free. It also has 1.5 million premium subscribers and booked $190 million in 2020. Babbel, Quizlet, Brainscap, and Rosetta Stomee are other popular language-learning apps.
The market for language learning apps is growing. One of the reasons is the convenience of learning through the app. People can use it anywhere and anytime and learn new languages online. According to a report, the worldwide language-learning market will develop at a CAGR of approx 18% in the period from 2020 to 2024. AI-powered chatbots are making the language learning process more even efficient.
The rise of globalization in the economy across the globe gives a boost to the language learning industry growth. With constant innovation and advanced technology adoption, new products are becoming more cost-efficient, which is helping the mobile application industry to grow. Also, the spread of COVID-19 has added to the growth of language learning applications across the globe.
Provide your users with quality content that satisfies all their needs. Make your content diversified, including texts, pictures, audio, videos (with subtitles and translations), etc.
The language learning process can sometimes become boring. But the process can be turned into an exciting game by introducing achievements, bonuses, and incentives and making it more competitive and fun by competing with others.
As the app can be used by different age groups and learners having any level of knowledge, make sure your content is straightforward and easy to understand. Include tips and prompts in your apps and chatbots for user support.
To simplify the registration process for users, allow them to connect through their social media profiles. This will save them time as they won't answer the regular questions.
The process of learning through the app should be pleasant and easy to navigate. The app interface design should be clean and easy to understand. Make sure your app designs work well on Android and iOS platforms. When you add convenience for users, your app is more likely to succeed in the future.
It's important to know what your users think about your app. Motivate them to provide feedback. Keep an option to review the learning content and courses provided in the app. The reviews will be helpful in improving your services, and you will know more about your users’ needs.
While planning for your app, ensure to make the learning process exciting and fun through gamification. Let your users enjoy the learning process so that they keep coming back for an even more engaging experience.
Serve your users everything in one place. Your app should allow them to listen, write, watch, and speak in the same place. The app should offer materials to brush up on all the language skills, such as flashcards, progress tracking, etc.
You can offer a free period for a particular duration or for some number of course modules. Let people explore your app. It will be helpful for new users and people who want to learn a basic language.
Include quality content in your app rather than stuffing it with unnecessary things. Plan your course with quality and required learning material. Pay much attention to organizing and structuring your course.
Adding visual elements to the learning content makes it more understandable. When we use illustrations, images, and visuals to explain, the material becomes more attractive to learn. The studying will also involve users from all age groups, from kids to adults. Such an approach will guarantee quicker learning.
The app should offer a platform where learners can create forums for discussion, sharing information, and interacting with each other to improve their skills.
You can also include the live streaming sessions with teachers for students. This will help students to get additional clarification from teachers, and their guidance will increase the confidence of the learners.
Digitization causes various changes in the process of education and learning. Advanced technology is allowing developers to produce innovative language-learning apps. However, the process of language learning can be challenging for many people. So hire the mobile app development team and help people to learn new languages and skills by entering the market of language learning apps.
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