What is the difference between Roku and Fire Stick?

Updated: April 20, 2023
6 min read
What is the difference between Roku and Fire Stick?
by Maksym Prykhodchenko
Tech Expert & Writer
Checked by
Quality Control team

Are you on the hunt for the ideal streaming gadget for your residence amusement setup? While there are devoted fans of both the Amazon Fire Stick and Roku service platforms, it can be challenging to determine which one suits you best. To help you make an informed decision, we have created this written guide that examines both of these streaming devices. We'll compare their features, pricing, and more, so you can understand the pros and cons of each device.

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A brief info on Roku Stick vs Fire Stick

Amazon Fire Stick and Roku are both widespread streaming gadgets that authorize people to follow their favorite TV shows, concerts, films, and other similar content on their television screens. The first one is a product of Amazon, while Roku is a brand that offers a range of similar platforms. Both machines are quite easy to use, plug into the HDMI port of a TV, and provide access to a broad spectrum of streaming apps. Other than that, they give the option of voice control and 4K streaming on compatible TVs. However, there are differences in content variety, user interface, and some supplemental segments that may influence the user's decision to choose the right device for their needs.

People compare Roku Stick to Fire Stick because both of these appliances are well-liked for streaming that offer a similar range of features and functionality. By comparing them, people might make an educated conclusion and choose the device that best suits their streaming needs and preferences.


The Fire TV Stick, also known as the Firestick, enables you to broadcast more than a million films and episodes, live sports, audio, and more with just a TV, an HDMI port, and WiFi. It grants access to famous streaming outlets, making it ideal for watching and listening to everything possible. Yet, this tiny device has more to offer. You can play video games, inquire about the weather with Alexa, and more. The latest versions all feature an Alexa Voice remote that authorizes effortless TV control via voice management. It incorporates a built-in microphone, enabling you to ask Alexa to search for movies, pause, adjust the volume, and more. You can even use the remote to manage other smart home devices such as asking Alexa to switch off your smart lights, enhance your smart thermostat's temperature, or showcase your smart cameras' live view on your TV.

What is the difference between Roku and Fire Stick?


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Roku is a device for streaming video that enables you to view video content instantly by transmitting it over the internet to your residence.

The machine links to your TV through the HDMI, either directly if you have a Roku stick or through an HDMI cable if you have a set-top box. If you have a TV, the Roku device is built-in, so there is no need to connect an extra device.

All Roku players and TVs have to link to the stable Internet. The majority of Roku appliances establish a wireless connection to your home network. Both the media player and Roku TVs have Ethernet connections for a more stable connection. In any case, linkage via Wi-Fi usually works well enough.

Setting up a Roku player is straightforward. All you have to do is install specific "channels" or applications to have access to the specific streaming video services. You can easily install new channels from the Home Screen. While installing a new channel is free, watching some channels might demand a particular subscription.

Roku is navigated through a menu on the left. All available channels to watch are displayed on the Home screen, the Roku Channel Store, and the Settings screen contains all of Roku's settings and options. You can even search for specific programs or actors from the Search screen.

All the channels you install are displayed on the Home screen as tiles, which can be rearranged by pressing Options on the remote and selecting Move Channel.

You can manage your player or TV using the included remote control option or the mobile application, which can be installed on your smartphone. Additionally, you can even control your Roku player using Alexa's voice orders from an Amazon Echo device or your phone.

What is the difference between Roku and Fire Stick?

Roku vs Firestick: growth and progress

The market for streaming appliances is growing rapidly as more people adopt streaming services for their entertainment. Both Amazon Fire Stick and Roku offer a long list of attributes, including access to popular streaming sites.

Fire Stick has a larger market share than Roku, but both have seen steady growth over the past few years. Amazon's device is more affordable than Roku's while also offering access to the vast amount of content public on the service. However, the high-end features offered by Roku make it a strong contender in this market.

Both organizations have heavily sponsored research and development to offer new features that appeal to consumers looking for an enhanced viewing experience. As more people look for ways to follow their favorite shows or films without the necessity of paying costly cable invoices, these two devices are likely to remain popular choices among customers searching for a reasonable way to stream content.

Roku vs Fire Stick: primary distinctions

Amazon Fire Stick and Roku are both prevalent streaming machines that allow users to access their favorite content from the comfort of their personal TV screens. Here are some of the main differences between Firestick and Roku:

  1. Content selection: Both devices deliver a broad spectrum of streaming platforms, but there are some differences in the content itself. Fire Stick delivers premier videos from the Prime platform, as well as provides access to some other widespread services. Roku, on the other hand, offers a larger selection of channels, including some that are not available on Fire Stick.
  2. UI: The user interface of the Amazon Fire Stick centers on the Amazon ecosystem, making it easy to navigate and access a range of Amazon services, such as Amazon Prime Video. The Roku interface is more neutral, with a grid of apps that can be customized to display the user's favorite channels.
  3. Voice control: Although both devices provide voice control, the method of implementation varies. The Amazon Fire Stick employs Amazon's digital helper, named Alexa, to operate and look for content on the device. On the other hand, Roku allows voice control through its own remote, but the range of voice commands available is not as extensive as that of the Fire Stick.
  4. Cost: Fire Stick is commonly cheaper than Roku, with prices starting at around $40 for the basic version. Roku offers a range of appliances at various price points, but the basic version starts at around $50.
  5. Compatibility: The Fire Stick is able to work seamlessly with Amazon's suite of services, while Roku is compatible with a wider range of services and devices, including Apple products.

Ultimately, choosing the preference between Amazon Fire Stick and Roku will depend on the user's specific needs and preferences. Both machines deliver a high-quality broadcasting experience, with a wide range of content and features to choose from.

Roku vs Fire Stick: prices

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The cost of Amazon Fire Stick and Roku can vary depending on the model and the features offered. However, here are some general differences between the pricing of the two:

  1. The standard model of Fire Stick typically starts at around $40, while the 4K version is priced at around $50. Amazon also offers the Fire TV Cube, which is a more progressive option with a built-in speaker and smart home integration, priced at around $120.
  2. Roku offers a range of models at various cost points, starting with the basic Roku Express at around $30. The Roku Streaming Stick+ with advanced 4K resolution typically starts at around $50, while the Roku Ultra, which offers more progressive attributes like voice assistant and a headphone jack in the remote, is priced at around $100.

In general, Amazon Fire Stick is slightly cheaper than Roku, but both devices offer a range of options at different price points to fit different budgets and needs. It's important to consider the features offered by each device and choose the one that best meets your specific streaming needs and budget.

What is the difference between Roku and Fire Stick?

Roku Stick vs Amazon Fire Stick: setup

When it comes to installation and setup, there are some discrepancies between Amazon Fire Stick vs Roku:

  1. Physical installation: Both devices are created to be attached to your television via the HDMI port, but there are some differences in how they connect to your home network. To work properly, Amazon Fire Stick necessitates a Wi-Fi connection, whereas Roku can be linked to your network through either Wi-Fi or an Ethernet cable.
  2. Primary setup: Both devices come with step-by-step guidelines to assist you in getting started, but the process can vary slightly. To access the characteristics of the Amazon Fire Stick, you'll be required to either sign in using your Amazon account or set up a new one. On the other hand, to utilize Roku, you'll have to create a Roku account and connect your device to it.
  3. User interface setup: Once you've connected your device to your network and signed in, you'll need to set up your UI. With Fire Stick, you'll be prompted to customize your home screen and select your favorite apps. With Roku, you can customize your homepage by rearranging your channels or adding new ones to it.
  4. Remote setup: Both devices come with a remote, but the setup process can vary. The Amazon Fire Stick comes with a pre-paired remote, enabling immediate use. However, for Roku, it may be necessary to pair the remote with the device before usage.
  5. Mobile application setup: Both Amazon Fire Stick and Roku have phone applications that can be used to control your device and access additional features. Typically, connecting these apps to your device involves downloading the app and adhering to the on-screen prompts, though the setup process may differ.

Typically, the process of configuring and installing an Amazon Fire Stick or Roku device is straightforward, and most individuals can accomplish it within a few minutes.

Difference between Roku and Firestick: navigation and use

When it comes to navigation and use, Amazon Fire Stick and Roku have some key differences. Here are a few:

  1. Remote: The Fire Stick comes with a remote that has a built-in microphone for voice control, and some models also offer buttons for quick access to a whole list of different broadcasting outlets. The Roku remote has buttons for specific services as well, but it doesn't have a microphone for voice control.
  2. User Interface: Amazon has developed a user interface for the Fire Stick that focuses on Amazon services and can be customized to suit individual preferences. It features a horizontal navigation bar that makes it easy to find content across various categories. The Roku interface is more neutral and customizable, featuring a grid of apps that can be rearranged based on the user's preference.
  3. Navigation: Fire Stick has a feature called "Alexa" that allows users to navigate the gadget with voice commands. Users can ask Alexa to search for content, pause or resume playback, and even manage smart home appliances. Roku, on the other hand, relies on the remote for navigation. The remote has a directional pad and dedicated buttons for accessing various prevalent platforms.
  4. Search: Both devices offer universal search, but the implementation is slightly different. Users can utilize voice commands or the on-screen keyboard to search for content across various apps and services with Fire Stick. On the other hand, Roku allows users to search for content by title, actor, or director and then displays all the available options across all of the apps installed on the device.
  5. App availability: Both devices provide access to a diverse array of popular streaming services, but Roku boasts a greater number of available apps. Additionally, Roku offers a more extensive selection of free channels and applications, whereas Amazon Fire Stick excels in its offering of paid content.

Ultimately, the choice between Amazon Fire Stick and Roku will come down to personal preference and which features are most important to the user. Comparing the features and pricing of both devices is worth considering before making a decision, as they both offer a pleasant experience and are user-friendly.

What apps do the Fire Stick vs Roku Stick have?

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They provide users with a plethora of streaming app options, enabling them to enjoy their preferred TV shows, films, and other content on their TV displays. The following are some of the commonly used applications accessible on both of these devices:

  1. Amazon Prime Video
  2. Apple TV
  3. Disney+
  4. ESPN
  5. HBO Max
  6. Hulu
  7. Netflix
  8. Pandora
  9. Spotify
  10. YouTube

In addition to these popular applications, Amazon Fire Stick and Roku Stick both provide access to a diverse selection of additional streaming services, including but not limited to PBS, CBS All Access, Sling TV, and more. The specific apps available on each machine can be slightly different depending on the region and the device's model.

It's worth noting that while both devices offer access to many of the same apps, the content selection may vary between the two. Ultimately, the choice between the two devices will depend on the user's specific needs and preferences.

What is the difference between Roku and Fire Stick?


Can I use Amazon Fire Stick versus Roku Stick interchangeably?

No, they are not interchangeable. They have different operating systems, interfaces, and app selections.

Can I use Amazon Fire Stick vs Roku Stick outside the United States?

Both devices can be used outside the United States, but some apps may not be available in certain regions.

Can I mirror my mobile on Amazon Fire Stick vs Roku Stick?

Yes, both devices allow users to do this.

Do Fire Stick vs Roku have parental controls?

Yes, both devices have parental controls that allow users to limit access to a certain extent.


In conclusion, Roku and Fire Stick are excellent streaming machines giving their users access to a long list of content and features. While both devices have their pros and cons, the choice between the two will ultimately depend on the user's specific needs and preferences. Both devices cater to everyone's needs, whether it be exclusive content, a neutral user interface, or voice control.

If you have any additional questions or need further assistance in selecting the proper streaming appliance for you, like Fire TV Stick vs Roku, feel free to contact Howly experts. At all times, our panel of specialists is prepared to assist you in making an informed choice and guarantee that you maximize your streaming experience.

Howly expert is ready to help you with your TV problem


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Roku Stick's remote has dedicated buttons for popular streaming services, which is convenient πŸ˜€πŸ˜€πŸ˜€
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I like that Fire Stick offers the option to connect Bluetooth devices, such as headphones or speakers.
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I appreciate the parental controls on both devices, which give me peace of mind when my kids are streaming πŸ‘πŸ‘πŸ‘
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I've had issues with buffering on both devices, but restarting the device usually solves the problem.
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The price difference between the two devices is not significant, so I went with Fire Stick for the exclusive content πŸ‘
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I love that both devices allow me to access my favorite streaming services in one place πŸ‘
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The Roku remote is more user-friendly than the Fire Stick remote, in my opinion.
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I wish both devices offered more customization options for the home screen πŸ‘
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Roku Stick has a more neutral interface, which I prefer over the Amazon-centric interface of Fire StickπŸ‘
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Both devices offer excellent streaming quality, so it all comes down to personal preferenceπŸ˜€πŸ˜€
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I had trouble setting up my Fire Stick, but customer support was helpful in guiding me through the process.
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I like Roku Stick for its wide range of channels, especially the international ones.
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I have both devices, but I prefer Fire Stick for its user interface and Alexa voice controlπŸ‘πŸ‘
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Fire Stick is the way to go. The exclusive content from Amazon Prime Video is worth it πŸ˜€πŸ‘
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I've been using Roku Stick for years, and it has never disappointed me.

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