I wanted to connect ITV x to my Apple TV account

Hello, thank you for using Howly. I’ll be happy to help you out! May I ask your name?

Nice to meet you, *****!
Have you got the App installed on your Apple TV?

Please try the following instruction to activate ITV Hub on Apple TV:
After installing the application, open the ITVX app on your tvOS.
Hit the Sign in button and note the activation code.
Go to the website https://www.itv.com/watch/pair from a browser on your PC or smartphone.
Tap Sign in and enter your ITV login credentials.
Enter the code displayed on your TV and click Continue.
Relaunch the ITVX app on your Apple TV and wait for the content to load.
Now, you can start streaming the content of the ITVX app on your Apple TV.
Keep me updated.

Do you have the App on your TV?

I see.
Firstly, please download the ITV App onto your Apple TV using these steps:
Turn On your Apple TV and connect the Apple TV to Wi-Fi.
Launch the App Store on your Apple TV.
Click the search icon and enter ITVX using the on-screen keyboard.
Tap the ITVX app from the search suggestions list.
Select the Get button to install the app on your Apple TV.

Is there anything else I can do for you today?

I am so pleased to see your issue got resolved!